NEWS - Media Literacy

Description

Overview

Objectives

The overall objective of this call is to promote media literacy and a pluralistic media environment, ultimately fostering artistic expression, intercultural dialogue and social inclusion. This strand specifically focuses on cross-sectoral activities that are adjusting to the technological changes faced by the media. These activities should aim to help citizens use and develop a critical understanding of media, and they should support knowledge exchanges and knowledge sharing on relevant policies and best practices.

Activities/actions supported

The specific types of activities related to reskilling and upskilling that are eligible under this call are:

• Creation and/or distribution of multilingual and/or multicultural material, including interactive content to improve the digital capacities of citizens and their understanding of the media landscape and their resilience against disinformation;
• Development of materials for citizens and trainers targeting all or any age and societal groups;
• Development of innovative media literacy solutions fit for the future media landscape (the project can include prototypes, but not focus exclusively on IT-development);
• Training activities for citizens and educators, including sharing of best practices across linguistic, state and cultural borders;
• Organisation of public events and/or workshops to raise awareness and share best practices;
• Community-led activities to tailor and make accessible the above-mentioned tools and materials.

Anticipated outcomes

The call will result in:

• pan-European consortia, scaling up best practices across national, cultural and linguistic borders, and developing and upscaling media literacy tools and actions to ensure the transfer of such practices to the widest possible audience, covering different types of media delivery modalities;
• forums for exchange of best practices around specific age groups, groups with limited media literacy skills or access, or those at risk of social exclusion;
• support for media literacy professionals to adapt their practices to fast developing media formats and changing media consumption patterns.

Institution providing the funding

European Commission

Size of funding

EUR 2 000 000

Conditions

Overview of eligibility criteria

In order to be eligible, the applicants (beneficiaries and affiliated entities) must be legal entities (public or private bodies) established in one of the eligible countries (i.e., EU Member States (including overseas countries and territories (OCTs));  EEA countries and countries associated to the Creative Europe Programme).

Overview of award criteria

Project proposals will be assessed taking into account the following four criteria, for a maximum score of 100 points:

• Relevance (30 points)
• Quality of content and activities (30 points)
• Project management (20 points)
• Dissemination (20 points)

Projects must receive at least 70 points overall to be considered for funding.

Procedures

Application procedures

Applications must be submitted electronically via the Funding & Tenders Portal electronic submission system (accessible via the topic page in the Search Funding & Tenders section). 

Application support available

For help related to this call, please contact your local CREATIVE EUROPE DESK or the European Education and Culture Executive Agency at EACEA-CREATIVE-EUROPE-MEDIA-LITERACYec [dot] europa [dot] eu (EACEA-CREATIVE-EUROPE-MEDIA-LITERACY[at]ec[dot]europa[dot]eu)

Link to funding opportunity

Link to the programme for more info