YouTube as a site for vocational learning: instructional video types for interactive service work in retail

Increasingly, public video-sharing sites like YouTube are used by firms, educators and learners to teach and learn about work practices, new work roles and skills. However, more knowledge is needed about what instructional videos exist and how they facilitate vocational learning.

This article explores YouTube's potential to enhance vocational learning for interactive service work and proposes a taxonomy of online instructional video types for VET and workplace learning comprising nine video types divided into two main categories: professional instructional videos and peer instructional videos (vlogs).

Date of original publication: 20/02/2023

Author: Arkenback, C.