- Publication date
- 3 February 2021
- University of Calabria, Italy
This research paper provides an overview of the usage of Industry 4.0 technologies in the tourism sector. It covers why it is important to include the application of the Fourth Industrial Revolution in tourism education paths, as well as the main topics and skills that should be included.
The study included a unique application of these technologies in the classroom. Data was collected from social media on tourism in the South of Italy, and AI tools were applied to better understand tourist behaviour. Students were then asked to use these insights for the purpose of designing communication and marketing products.